For those unfamiliar, the app, which was exclusive to Xperia smartphones, rewarded owners with contests, prizes, themes, and other various things that typically tied to other Sony properties like a free God of War theme pack, tickets to Men In Black , or a chance to win various electronic products.
It was only a year ago that Sony revamped the entire program,. As Mobile continues to bleed money for Sony and with an expectation of selling under 5 million phones in all of , the Xperia maker has been shutting down apps left and right in order to save money where it can and this is the latest casualty.
Let me know if you ever found value in Xperia Lounge. Thanks for being an SRN reader. In the ongoing saga of this downsizing, we've come to the scheduled demise of the Xperia Lounge app. Sony alerted Lounge users in the app that it would be "decommissioned" by the end of this month.
It was the one-time home of sales offers, rewards, and giveaways for Xperia owners. Our friends at Xperia Blog reported that there used to be Gold and Silver tiers that users were sorted into based on the phone they bought — that system was discontinued last October. Oddly enough, we've taken a liking to the Xperia 1 , but it looks like Sony just doesn't seem to have the game plan needed to sell a good phone.
Via: Xperia Blog. The company has to pull out all the stops if it expects to sell 50 million smartphones next year. A big part of that strategy has revolved around offering exclusive content and big name marketing tie-ins. The app is currently in beta, but it is available for any Android smartphone running 2. I snagged it from Google Play for my Galaxy S3 to see what all the fuss is all about. Sadly a lot of the content is actually exclusive to Xperia device owners. It would be nice if it filtered the available competitions by what you can actually enter on your device because tapping on them in turn to find out is rather tedious.
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